Models, actors and other famous customers were drawn to Veja’s green image and petroleum-free standard, not to mention the company’s use of sugar cane, rice waste, fair-trade cotton, wild rubber from the Amazon, and recycled plastic bottles. The Condor, even in its second version, is new to the US running market because the eco-friendly, Paris-designed, Brazil-produced, ethically-leaning company made its domestic splash through the fashion entrance. Old-school fashion “running sneakers” go green.
